METS Ignited was one of six Industry Growth Centres funded by the Australian Government Department of Industry, Science and Resources.

METS Ignited has successfully concluded its eight-year program, enhancing collaboration and commercialisation within the Mining Equipment, Technology, and Services (METS) sector.

The objectives of the Industry Growth Centres was to accelerate commercialisation of innovation in Australia, enhancing industry skills and capabilities and growing exports in sectors of national competitive advantage

1

Shared vision

Provided investment support to establish an innovation ecosystem with a shared vision for the future growth of Australian capability.
2

Strengthen collaboration in the mining innovation system

Partnered with Mining Equipment, Technology and Services companies (vendors) as the translation engine to commercialise local innovation.
3

Address gaps in the METS-Mining ecosystem

Agregated industry demand for innovation, providing a clear market for emerging innovation to scale and grow.
4

Raise local profile of METS

Showcased Australia's Mining Equipment, Technology and Services sector as the innovation hub for the global mining industry.
5

Promote world-class collaboration

Identified the unique collaboration needs of the local economy, and established a sustaiable innovation ecosystem to support Australia's needs.

Throughout its duration, METS Ignited invested over $16 million into 35 collaborative projects, attracting 2.5 times industry matched funding and supporting the development of 20 new Australian technology companies, generating over 1,000 jobs. These companies are projected to contribute $900 million to the Australian economy by 2025.

In addition to our direct funding of collaborative projects, and our Accelerators, Masterclasses and Cluster Initiatives, METS Ignited has invested in the development of multiple innovation hubs, precincts, consortium and support organisations

METS Ignited’s legacy in our investment into building, supporting numerous organisations including Core Innovation, QuantumTX, the Australian Automation and Robotics Precinct (AARP), Resources Centre of Excellence, the Electric Mine Consortium (EMC), Unearthed, the Future Batteries CRC (FBICRC).

METS Ignited Project Funds

Supporting industry-wide collaboration

METS Ignited invested over $16 million into 35 collaborative projects, attracting 2.5 times industry matched funding and supporting the development of 20 new Australian technology companies, generating over 1,000 jobs. These companies are on track toreach an additional $900 million of annual revenues by 2025.

National Accelerators

METS Ignited delivered 24 Industry Accelerators, providing experienced based training from globally recognised experts to over 190 Australian companies.

METS Masterclasses

METS Ignited delivered 55 Masterclasses over the life of the Growth Centre with more than 900 participants from all across the nation.

METS Industry Clusters

Adapting international models to address the specific and unique needs of Australia’s economy, METS Ignited seed funded the establishment of a commercially sustainable innovation ecosystem, including industry led hubs, precincts, consortium and support organisations – all focussed on delivering outcomes

Our Projects

View our completed projects and collaborations.

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Our Executive

Meet the Executive and Board behind METS Ignited.

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Dates

Online Course

May 25, 2022 10:00 – 12:00 AEST
Jun 1, 2022 10:00 – 12:00 AEST
Jun 8, 2022 10:00 – 12:00 AEST
Jun 15, 2022 10:00 – 12:00 AEST
Jun 22, 2022 10:00 – 12:00 AEST

Cost

Free for the first 30 METS organisations
(valued at $2,250)

Who should attend?

Founder, Owner, MD, CFO, GM, and Heads of Sales & Marketing

Course One: Sales and Marketing Strategy

1

Part 1: Segmentation (1 session)

Segmentation is the foundation of your sales and marketing strategy. It is about illuminating your choices and is as much about deciding who you will not target as it is about who you will target. In this session, we will share the principles that enable you to fine-tune your approach. This will ensure that your marketing mix and subsequent activities are applied more precisely in order to improve your return on investment.
2

Part 2: Differentiation (2 sessions)

Differentiation is a strategic choice to distinguish yourself from competitors in a way that appeals to your target customers. There are many ways to do this, but to be successful requires the entire business to be in alignment. In two 2-hour sessions, we will outline the strategic options available to differentiate your business and help you to identify, or fine-tune, the best path to help you stand out from the crowd.
3

Part 3: The Value Proposition (2 sessions)

Your value proposition ultimately determines whether customers will buy from you and how much they will be prepared to pay. And if they do, whether they will remain loyal and repurchase. In business-to-business applications, the best value propositions will directly explain how you increase your customers’ revenue, and/or reduce their costs and risks better than competitors. In two 2-hour sessions, we will help you to create or fine-tune your value proposition, so that you can win more business while justifying higher prices.